This Italian businessman makes eight figures a year making sandwiches.
It all started with one sandwich shop, and now he’s expanded the business with a bunch of new locations, including two in the United States.
It sounds like one of those ‘American Dream’ stories, except it happened in Italy.
His name is Tommaso Mazzanti and his sandwich shop is called ‘All’Antico Vinaio‘.
What started out as a small sandwich shop in the center of Florence has now ballooned into a multi-million dollar business.
In addition to six shops in his native Italy, there’s one in New York City and another in Los Angeles.
And there’s no crazy secret behind it, he’s literally just making sandwiches.
Sure, Mazzanti is definitely on top of his game when it comes to marketing but still, it’s all about those sandwiches.
Revenue-wise, the business generates eight figures each year.
“We did $25 million in 2022. This year, with the US market, we’re projecting around $43 million”, Mazzanti said in a podcast.
Mazzanti bought a Lamborghini Urus SUV to celebrate the opening of the US locations and had it customized with a crazy neon yellow wrap courtesy of Evosound Custom.
As standard, the Lamborghini Urus starts at around $235,000.
And you probably need to add a few thousand dollars on top of that for the wrap and the new wheels.
Can’t go wrong with a fluorescent wrap on a Lambo, can you?
Speaking to Supercarblondie.com, Mazzanti said the Urus was probably a one-off present to himself because he planned to invest every dollar he could in his sandwiches.
“[The Lamborghini Urus] was a bit of a treat, but apart than that, every dollar goes back into the business,” he said.