A giant watch has popped up at Harrods and people are wondering what’s going on.
And when we say ‘giant’, it is not a hyperbole – the watch is five meters tall, and occupies two stories of Europe’s most famous shopping mall.
It’s much more than just art too.
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The massive timepiece was installed by German watch manufacturer A. Lange & Söhne.
This is a real, fully functioning timepiece with a supersized version of the brand’s movement, and it works just like any other wristwatch.
Except it is 25 times larger.
To put that in perspective, the minute hand is around the same length as a human leg.
There are two reasons why A. Lange & Söhne came up with this crazy art installation.
First, placing a massive five-meter-tall watch inside Harrods is the perfect publicity stunt to entice shoppers and visitors.
After all, approximately 300,000 people visit London’s largest department store every day of the year, and some of them have really large wallets.
Second, it’s a nod to a similar installation that the watchmaker brought to Watches & Wonders, one of Europe’s most important watch fairs which takes place in Geneva in the spring.
The massive watch is an oversized replica of the brand’s flagship timepiece, the Odysseus Chronograph.
It is not for sale but, if your pockets are deep enough, you can always buy the ‘normal-sized’ watch for $135,000.
The five-meter tall watch / work of art is located on the lower ground floor of Harrods, where you can find all the luxury watch boutiques.
However, it is so tall that it also occupies part of the ground floor.
Anybody can head to Harrods and see the watch in person, the only thing to bear in mind is it will only be up until September 24.
