From Eminem and Snoop Dogg to Elon Musk, these celebs still have millions in crypto

One of them lost nearly $3 million in a single day.

by | Published on 8th Sep 2022

Despite the latest crypto crash, the list of celebrities who own cryptocurrencies and NFTs is growing.

From Eminem and Snoop Dogg to Elon Musk, there’s a long list of celebrities still jumping on the bandwagon.

While some have made money, one, in particular, has lost a ton of it thanks to crypto.

5. Eminem and Snoop Dogg

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Eminem and Snoop Dogg have a lot in common.

Both in, and outside the music industry.


They’ve been working together for over 20 years and they both have strong ties to rapper and record producer turned businessman Dr Dre – the man behind the Beats earphones brand.

And more to the point, both are crypto celebrities, sharing a love for cryptocurrency and NFTs.

Snoop Dogg alone owns NFTs – including from the Bored Ape Yacht Club – worth about $17.6m.

Just a few weeks ago, Snoop Dogg and Eminem performed together at the MTV awards in the Otherside metaverse as their Bored Ape Yacht Club NFT characters.

4. Elon Musk

We’re not exactly breaking the news here when we say that Elon Musk is into crypto.

In fact, Musk loves crypto so much that he actually keeps Bitcoin on Tesla’s balance sheet.

Musk has also been a vocal supporter of Dogecoin – which is the king of so-called ‘memecoins’.

Dogecoin is still accepted by both Tesla and SpaceX as a form of payment for gadget and merchandise.

Musk even went as far as to say that it is actually better than Bitcoin, mostly due to its faster transaction times and lower fees.

Mind you, unlike Eminem and Snoop Dogg, Elon Musk only seems to care about crypto, not NFTs.

3. Mel B

Mel B is what you’d call an early crypto adopter.

She began accepting payment in Bitcoin for one of her singles back in 2013, when most people had never even heard of cryptocurrencies.

The former member of Spice Girls – now a solo artist and book author – was actually the first British artist in history to accept crypto.

She once said she “only had $1,300 in her bank account” when she decided to accept Bitcoin.

So you could call her one of the first-ever crypto celebrities.

That’s probably no longer the case as bitcoin was worth around $750 back then, and is now worth around $19,000.

2. Logan Paul and Jake Paul

Brothers Logan and Jake Paul made a lot of money on social media before turning to other ventures, including amateur boxing.

They’re both avid collectors – especially Logan Paul who famously owns the world’s most expensive Pokémon card.

And they’re both into crypto.

In addition to the NFTs they own and promote, they also own cryptocurrencies and tokens.

Logan even launched his own NFT marketplace and, more recently, he made a fortune selling 99 ‘Polaroid’ NFTs.

1. KSI

KSI is a YouTube personality, rapper and, just like the Paul brothers, an amateur boxer.

In fact, he fought Logan Paul twice and he is due to fight his brother Jake soon.

Unfortunately for him, he’s also famous for losing nearly $3 million in crypto in a single day.

Beginning on 9 May 2022, one of the largest cryptocurrencies in the world – LUNA – began collapsing, falling from $119 to 0 in a matter of hours.

KSI said he invested $2.8 million into the project, which is now worth around $7,000.


Honorable mentions: 50 Cent and Matt Damon

Rapper turned TV producer Curtis ’50 Cent’ Jackson and Hollywood actor Matt Damon both have money inthe game, albeit for drastically different reasons.

In an interview with The Breakfast Club radio show, 50 Cent said he’d accepted payment in Bitcoin back in 2014 and then forgot all about it.

As for Matt Damon, he generated headlines (and raised eyebrows) when he starred in a slightly cringey ad in late 2021.

The timing couldn’t have been more wrong but he wasn’t to know., one of the largest crypto exchanges, invested $100m in the campaign starring Damon.

One month later, the company spent an additional $700m to acquire the naming rights to the Lakers’ Staples Center, which is now known as the Arena.

Just a few weeks after that, the crypto market began crashing and it hasn’t fully recovered since.



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Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.